Parenting Place digital advertising

Parenting Place is a charity with a heart for New Zealand families. We exist to inspire and equip families to thrive and we do this through a range of nationwide programmes, events and resources, including the very best online content.

Download our Digital MediaKit_2017 – May 2017 for advertising options and packages.

Our digital channels include

  • A monthly e-newsletter
  • A weekly parenting Hot Tip email
  • Facebook
  • Instagram
  • Website
  • Podcasts (coming soon)

We have been supporting and strengthening families for almost 25 years, and The Parenting Place is a trusted and celebrated brand. We invite you to partner with us to support and resource thousands of Kiwi families through inspiring articles, social media posts and online advertising.

Customer profile

We reach 100,000 people a month!


76.5% of our online customers are female, with an average age of 38.



The majority of our online customers are the main household shoppers with kids 0-17.



The majority of our customers have children aged 5-14.



This market segment enjoys travel – both domestic and international travel.



The majority of our online customers are part of online communities and social networks.



Our customers enjoy music, movies, arts and entertainment.



56.3% of our online customers access our website via desktop, 34.6% via mobile phone and 9% via tablet.



Our customers spend considerable time with their families and thinking about their family needs. For example, education, home and lifestyle, family products and meals.


There is considerable formal and informal group discussion amongst this market segment on family matters and the purchase of products and services. They are strong networkers.

Our customers are home decor enthusiasts, and spend time looking for new ways to improve their homes and gardens.



*This number is an approximation based on those who visit our website, engage with us on social media and receive our emails.
**These statistics and insights are drawn from Google analytics and Nielsen data

Our terms and conditions for Facebook giveaway competitions can be found here.