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James Beck joined Attitude in 2007 in Christchurch. He went on to become our South Island coordinator and following that, the manager of the team of lively presenters. James is strongly motivated to help people realise their full potential, and sincerely inspires them to do so. With passion and his quirky sense of humour, he has delivered presentations to over 200,000 people nationwide, helping them make better choices around drugs and alcohol, sex, depression, youth suicide, technology, social media and getting on with their family. When James isn’t working, he is spending time with his wife and daughters.