30 years supporting parents* in Aotearoa

Established in 1993, we are a non-profit organisation – a charity with a heart for New Zealand families – supported by individual donors, corporate partners, trusts and government funding.

This enables us to deliver parenting courses, one-on-one parent coaching, parenting talks, media interviews, articles and online resources to inspire, equip and support thriving and connected whānau throughout Aotearoa.

We believe that every family can benefit from good parenting information, encouragement and nurture. And that healthy, loving families can transform communities.

*We support anyone raising a child, including parents, caregivers, grandparents, aunties, uncles, guardians and foster carers.

We inspire

We inspire parents to dream big for their whānau relationships – drawing on current research and 30 years of practical, hands-on experience, to help parents build their confidence and a great family culture.

We equip

We equip parents with practical, relatable parenting tips and strategies through our online and in-person courses, coaching and resources as families navigate different ages and stages, and key milestones.

We journey

We journey with parents from the time their pēpē are born, right through to adulthood, supporting them especially through key transitions and big topics, alongside the highs, lows and every-days of family life.

What we're about

Our vision: That parents* feel confident and children deeply loved
Our mission: Supporting parents to build strong family relationships

*Anyone raising a child, including parents, caregivers, grandparents, aunties, uncles, guardians and foster carers.

Online course: Untangling Anxiety

Developed in collaboration with psychologists and our parent coaching team, this 8-module self-guided online course provides practical strategies and downloadable resources for parents who want to better understand and support their child through big worries and fears.


Space is a 20-30 week course designed for parents and their new babies as they navigate their first year together. Hosted by community partners throughout New Zealand, Space helps families connect with other local parents, to feel supported raising their tamariki through the milestones, challenges and every-days of baby's first year.

Parent Coaching

Parent Coaching is a personalised service offering one-on-one support to parents either in person for Auckland families or online for all New Zealanders. Talk to experienced parent coaches about the challenges you are facing in your parenting journey – for parents of preschool, primary, tween and teenage children.

Building Awesome Whānau

A 6-week in-person facilitated parenting course offered through iwi and community groups, for those raising tamariki aged 2-13. Building Awesome Whānau draws from mātauranga Māori and best practice to support parents and whānau right here in Aotearoa.

Parenting Talks

In-person and online talks delivered to schools, ECEs, workplaces and community groups throughout New Zealand. Covering the big topics and key challenges facing parents today, including: Tackling Technology; Supporting kids with anxiety; Connecting through the teen years; Raising resilient kids and more.


Available as a 6-week facilitated online course (and in-person in some locations) Toolbox has been supporting families in New Zealand since 2000. Choose the course that's right for your age and stage: Toolbox Preschool Years (2-4), Toolbox Primary Years (5-11) or Toolbox Teenage Years (12-18).

Parents We've Met

The podcast for glorious, horrendous and hilarious conversations about parenthood, featuring well-known New Zealand parents, hosted by parent coach and author Jenny Hale and presenter Dayna Galloway.


Our presenter team talks to TV, radio and podcast hosts every week on current topics relating to raising kids in New Zealand, as well as contributing to print and online media.


Follow us on Instagram, Facebook, LinkedIn and TikTok for regular parenting tips, reels and inspo from our content team, presenters and parent coaches.

We need your support

We rely on funding to help us extend the reach of our parenting services to families across the motu – subsidising courses and coaching, and enabling us to connect with parents through media interviews and free resources, empowering them in their most important role: raising the next generation. Donate today and be part of supporting whānau across Aotearoa to build strong family relationships.

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