Our why
Since 1993, we’ve walked alongside New Zealand families and whānau, providing strategies to build stronger relationships. We recognise that every parent-child relationship can benefit from support, encouragement and practical skills.
Our vision and mission
Our vision
That every parent* in Aotearoa feels confident, and every child feels deeply loved.
Our mission
Supporting parents* to build strong family relationships.
Our approach
We inspire parents by offering hope for families. We equip parents with information and strategies. We journey with parents through key transition times.
Our values
*Anyone raising a child, including parents, caregivers, grandparents, aunties, uncles, guardians and foster carers.
Tūmanako – We are Hopeful
We believe in a flourishing future for families in Aotearoa New Zealand. We know parenting can be challenging, but carry hope that things can always get better. We take a positive, strengths-based approach, inspiring parents to make small, everyday changes that enhance connection with their tamariki.
Manaakitanga – We are Caring
It’s not just what we do, it’s also how we do it that matters. We are inclusive, upholding the mana of those we work with and calling out the best in parents and in their family relationships. We journey alongside, knowing that all families need support and encouragement. Parenting challenges can be unique, but the desire to be seen, heard and cared for is universal.
Auahatanga – We are Creative
We are innovative, reaching widely across Aotearoa through a variety of in-person and digital formats, covering key topics and different ages and stages of parenting. We problem-solve and look for fresh ways to improve our work. We have a good sense of humour, knowing that when you bring fun into the parenting picture, it can break down walls and inspire.
Ako – We are Learners
We are curious and life-long learners, broadening our understanding of people, family and culture. We constantly seek wisdom and expertise to do better and be better. We invest in research, value feedback and draw on our own experiences as real-life parents. Our work is evidence-informed, and we are committed to making world-class parenting education content and support accessible to all New Zealand families.
Mahi Tahi – We are Collaborative
Our best work is done together, drawing from a diverse set of skills, perspectives and expertise. We deeply value relationships - with parents, community organisations, facilitators, and our supporters and wider stakeholders. Partnerships are central to our mahi. We also recognise our place in Aotearoa, striving to be faithful Ti Tiriti o Waitangi partners to better serve all families across the motu.
Our people
Parenting Place have a team who work directly with parents in Parent Coaching.
Our presenters deliver Parenting Talks at schools and organisations, and regularly share strategies, tips and learnings on TV and radio.
We keep our employees’ well-being (along with that of their whānau) a priority.
See more About Us here
Our partners and staff
We collaborate with a variety of community organisations to deliver our three core courses – Building Awesome Whānau, Toolbox and Space.
We also have an internal team of people who support the production, delivery and admin of other in-house services like Parenting Talks, digital offerings and media engagements.
Our goals
We aim to improve the following for parents and children
- Parent–child connection and attachment ,
- Reflective functioning and attunement ,
- Parent competence and coping capacity ,
- Responsiveness to children’s needs ,
- Family atmosphere ,
- Parent and caregiver mental health,
- Social support,
- Positive parent–child interaction .